Our Story
From a Small Gathering to a Wellness Movement
What started as a small event of like-minded partners in Scottsdale, Arizona has grown into a true wellness movement — and now, you’re invited to be part of it.
The WELL was created to introduce innovative wellness programs and products to higher education professionals in a hands-on, meaningful way. Today, it has evolved into a fully mobile, plug-and-play wellness solution — thoughtfully designed by campus operators and wellness experts who understand the unique needs of students, staff, and campus communities.
Through our Partners in Wellness program, we bring together a curated collection of vetted wellness products and services, carefully selected by our trusted community. We collaborate with brands that share our values — companies driven by purpose and committed to creating real impact - not just profit.
We believe that by harnessing the power of mindful purchasing, we can foster a thriving ecosystem of people, programs, and products dedicated to helping us all learn well, live well, shop well, and be well.
Partners in Wellness
Purpose Led. Curated with Care. Designed for Impact.
Our Partners in Wellness vendor program is the heart of The WELL Marketplace mission. We thoughtfully curate each product and brand in our collection to ensure that what we offer is more than a purchase — it’s an invitation to engage with wellness in a more intentional way.
Partners in Wellness Selection Process
How are Partners selected and vetted?
Every brand and product featured in The WELL Marketplace undergoes a careful vetting process led by our advisory and operator teams. Products are reviewed based on:
- Purposeful Design & Proven Use – Designed for wellbeing, tested in real-life wellness settings
- Community Relevance - Products that enhance the lives of our communities
- Quality & Functionality - Products must meet high standards of durability, usability, and effectiveness
- Educational Value - Where applicable, items that inspire mindfulness, wellness literacy, or self-care practices
- Fulfillment Readiness - Vendors must offer a seamless, direct-to-consumer fulfillment experience
What do you look for in your Partners?
We collaborate with companies that live their values. The vendors we choose are:
- Consciously Crafted – With care for materials, process, and people
- Eco-Friendly & Sustainable - Minimizing waste, reducing harm, and respecting the planet
- Inclusive & Accessible – Representing diverse communities and mindful of different abilities and identities
- Cruelty-Free – Committed to ethical sourcing and manufacturing practices
- Transparent & Accountable – Open about ingredients, production methods, and business ethics
- Mission-Aligned – Focused on positive impact, not just profit
The WELL Marketplace
Purpose Led. Curated with Care. Designed for Impact.
The WELL Marketplace was born from a gathering of like-minded changemakers and has blossomed into a purpose-driven movement. More than a shop, it is a mission: to make wellness more accessible, more conscious, and more meaningful — uniquely for our Connect2 Community.
Proceeds with Purpose
A portion of all proceeds from The WELL Marketplace goes directly to the C2 Foundation, supporting wellness initiatives and student programs on campuses nationwide.
Simplified Procurement
We make purchasing easy and meaningful. Our platform is designed to streamline vendor access to campus communities and simplify retail logistics for our partners and institutions.
Wellness Industry Experience
Unlike traditional marketplaces, The WELL is curated by experienced wellness industry operators and educators — people who understand what works, what’s needed, and what’s missing in the wellness landscape.
The WELL Locations
The WELL Road Show
In 2024, we began taking The Wellness Experience Learning Lab on the road and created the WELL Road Show. This "pop-up plug and play wellness space" allows your community to experience innovative wellness products programs and evaluate their impact. University of Dayton was the first school in the nation to host the WELL. It then traveled to University of Pennsylvania and is now being installed at UC Irvine.
Permanent WELL Locations
The WELL Road Show was such a success at University of Dayton that they are now creating a permanent WELL on campus. If you are interested in designing your own branded WELL, we would love to help!
